Someone started this thread on the beloved tapeop message board.
messageboard.TapeOp.com :: View topic – Is sending stuff to college radio worthwhile, or futile?
It wrings pretty true with my experiences. We sent out all those cds this year. Did we get any CMJ charting? I think we charted twice. Regardless, regular web checks showed that we were in rotation in at least ten stations, (frequently in ‘regular’, rather than ‘light’, no less. And we had people >all< over the country coming to our site. So what gives? We sent out 300+ cds. We got played in less than a dozen places. Is there something wrong with this? We don't suck that bad...